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03
Project 03 · Case Study

# Herway A.I.T

A multi-service digital experience bringing events, fashion, products, and online ordering into one organised and mobile-friendly platform.

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Industry
Events, Fashion and Digital Commerce
Role
Website Designer and Developer
Year
Selected Work
Technology
Web Design + more
Status
Live website
Overview

## The project context.

A multi-service digital experience bringing events, fashion, products, and online ordering into one organised and mobile-friendly platform.

The website needed to represent the organisation professionally, communicate its offer clearly, remain easy to navigate, and support practical business actions across mobile, tablet, and desktop devices.

Challenge

## Creating clarity without losing the character of the business.

Several distinct services needed to live within one brand experience while remaining easy to navigate and focused enough to support online enquiries and ordering.

The solution also needed a scalable structure that could support future content without creating an overcrowded interface.

Objectives
01

### Improve brand credibility

02

### Organise information clearly

03

### Create a responsive experience

04

### Simplify navigation

05

### Support enquiries or conversions

Strategy

## Structure first, then visual direction and responsive delivery.

The project began by grouping information around the needs of the audience and the actions the organisation wanted visitors to take. This informed the page hierarchy, navigation, section order, and calls to action.

The visual direction used strong hierarchy, controlled spacing, responsive layouts, and reusable interface patterns so the experience remained consistent as content changed.

Information Architecture

### Organised around user priorities.

Homepage → Core services or products → Supporting information → About and credibility → Contact or enquiry action.

Design Direction

### Clear, responsive, and brand-aware.

Visual hierarchy, readable typography, focused colour use, mobile-first spacing, and prominent calls to action support a consistent experience.

Development

## Practical implementation for real-world use.

Web Design Front-End Development PHP MySQL Responsive Design Digital Commerce

The implementation focused on responsive behaviour, reusable components, form interactions where required, browser compatibility, efficient asset loading, and maintainable code organisation.

External links, touch targets, keyboard access, and readable content scaling were considered as part of the front-end delivery.

Solution

## A stronger digital foundation for the business.

A modular website structure that separates service categories clearly, strengthens the visual presentation, and keeps core ordering actions prominent.

### Verified qualitative outcomes

- Created a more professional digital presence
- Improved clarity of services and information
- Made the platform easier to navigate across devices
- Established a scalable foundation for future content

Visual Gallery
Responsive Presentation

### Desktop and mobile views.

The project preview is presented at desktop and mobile proportions to show how the visual structure adapts across screen sizes.

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