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Case study · Real estate · Campaign system · Print

# Graceland Estate Campaign

A multi-format property campaign designed to communicate trust, pricing and opportunity across social media and outdoor formats.

Role Campaign design & art direction
Formats Social media · Outdoor banner
Focus Clarity · Trust · Conversion

Overview

## Building a visual system that communicates before it decorates.

A multi-format property campaign designed to communicate trust, pricing and opportunity across social media and outdoor formats.

01 · Challenge

### What needed to work

The campaign needed to present property offers, estate benefits and event information without allowing price details, locations or calls to action to disappear inside busy layouts.

02 · Direction

### The creative decision

A consistent blue, green and gold visual language created recognition across the series, while strong headline blocks and clear information zones made each message easier to scan.

03 · System

### How it scales

The final system extended from square social assets to wide-format estate banners and allocation-event communication, keeping the brand identifiable across changing proportions.

Selected outputs

## Final deliverables in context.

The work is presented using the available final assets. No unverified performance metrics or client quotations have been added.

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