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Case study · Brand identity · Visual system

# Tutsvoi Visual Identity

A concise identity presentation built around a bold mark, controlled colour palette and adaptable applications.

Role Identity design
Formats Logo · Colour · Applications
Focus Recognition · Consistency

Overview

## Building a visual system that communicates before it decorates.

A concise identity presentation built around a bold mark, controlled colour palette and adaptable applications.

01 · Challenge

### What needed to work

The identity needed to feel modern and distinctive while remaining simple enough to work across small digital placements, print applications and branded presentation materials.

02 · Direction

### The creative decision

A compact geometric mark became the anchor. Red, black and white created a direct visual voice, while the presentation system demonstrated spacing, contrast and application logic.

03 · System

### How it scales

Rather than treating the logo as a single isolated asset, the work presents a small visual system that can guide future touchpoints and keep brand use consistent.

Selected outputs

## Final deliverables in context.

The work is presented using the available final assets. No unverified performance metrics or client quotations have been added.

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